SAO MAI SUPER FEED: SMART WELL-KNOWN BRAND CHOICE FOR HEALTHIER FISHES

Cheap transportation costs help Sao Mai Super Feed gain a competitive edge thanks to its accessibility via road and river..

The product is manufactured in accordance with European technology, conforms to international standards, and has a high nutrient content to accelerate the growth of commercial fish, reduce costs for farmers by 20%, and boost growth rates by 20% compared to the previous year. with normal food. Sao Mai Super Feed adheres to the 3H criteria of Health, High Quality, and High Technology (Health - High Quality - High Technology), achieves an excellent FCR, and requires only 1.2 - 1.5 kg of food per kilogramme of catfish gained.

"SUPER FEED" FOR "SUPER FISH"

Since its introduction to the market, Sao Mai Super Feed has made a significant contribution to the growth of Vietnam's aquaculture industry. To achieve these results, Sao Mai Super Feed has implemented the LEAN production and sales methodology. LEAN is a production management method developed by Toyota Corporation, Japan, with the objective of minimising waste in the production process by optimising processes, increasing efficiency, and reducing costs. To ensure the quality and quantity of products and services, Sao Mai Super Feed continuously monitors and evaluates sales performance using indicators such as closing rate, average transaction value, lead time, and customer satisfaction.

This is a significant milestone for Vietnam's seafood industry; over the past two decades, pangasius has evolved from a native fish species primarily exploited in the wild to a strategic product with a prominent position in seafood export. Currently, "Vietnamese Catfish" is exported to more than 150 countries, agricultural output has increased more than 50-fold, surpassing 1 million tonnes per year, and export value has increased 65-fold, contributing approximately 2% to the country's GDP. Sao Mai Siper feed has successfully distributed its products through a network of 2,000 agents in 63 provinces and cities, accounting for 25% of the national pangasius feed market. The origin of raw materials for processing is strictly regulated to ensure the proper quality and conformity with industry standards: 10TCN 864:2006 and 10TCN 984:2006 of the Ministry of Agriculture and Rural Development. To ensure product quality and food safety, Sao Mai Super Feed is also optimised according to international standards such as HACCP, ISO, GLOBAL, GAP, ASC, and BAP.

Sao Mai Super Feed has contributed to creating a breakthrough to improve the quality of commercial fish. Sao Mai Group has pioneered to invest in a closed pangasius value chain under the 3F (Feed - Fish - Food) model.

Lessons on competitive strategy.

Based on the success of previous products such as catfish feed 0.8LI (32%), scalloped fish feed 6.0LI (30%), and snakehead food 4.0LI (40% - 42%), Sao Mai Super Feed continues to develop high-quality satellite products such as feed for fingerlings and broodstock to meet the market's increasingly diverse demands, including exporting. Sao Mai Super Feed is actively establishing good relationships with international partners, actively participating in international seafood fairs to introduce products and seek out opportunities for collaboration.

Sao Mai Superfeed constantly standardizes its staff.

To reach this objective, Sao Mai Super Feed has finalised its quality management system, increased its competitiveness, and enhanced its ability to anticipate market trends. The company is investing heavily in the research and development of advanced and environmentally friendly feed production technology. In addition, Sao Mai Super Feed focuses on training and enhancing the capabilities of its employees to ensure that they possess the skills and knowledge necessary to meet the demanding needs of its customers.

In addition, the company applies international quality management and environmental management standards, such as ISO 9001, ISO 14001, and OHSAS 18001, to ensure that Sao Mai Super Feed's production and operation processes are compliant with the standards.

Define business goals.

Sao Mai Super Feed pays close attention to logistics management to ensure that its products reach consumers rapidly and effectively. On the other hand, the company intensifies its efforts to increase brand value and construct a prestigious image in the media and at business events.

Loads of goods to markets everywhere.